Steve Jobs had some choice words for Intel that went beyond censorship of arrogance in the newly published biography.
In Walter Isaacson's biography, "Steve Jobs", the former CEO of Apple, who died recently, had major problems with Intel as a company and its world-class processors.
Apple changed the design of Intel x86 chips in 2005, when he fell from IBM and Motorola PowerPC processors. And Intel's chips have been pushing the Apple MacBook and Mac exclusively ever since.
But Jobs's biography implies that Intel was not complying with the times. He explains why Apple has chosen Intel chips for the iPhone.
"There were two reasons for not going with them. One of them was that they [the companies] are really slow. They are like a steamer is not very flexible. We used to go very fast. The second is that simply do not want you to teach you all things that could go to sell to our competitors, "Jobs is quoted as saying.
On one level this last statement is quite remarkable. Jobs, of course, was saying that Apple would have to teach largest chipmaker in the world is the way to improve the design of chips. But on the other, it speaks of Achilles' heel of Intel's chips are fast but comparatively inefficient power.
"A high level of performance, Intel is the better," Jobs is quoted in the book. "Build the fastest, if you do not care about power and cost."
Jobs did not stop there. "We try to help Intel, but do not listen much," he said.
The book describes Tony Fadell, Apple's senior vice president, as a tool in moving Apple chip design alternative. He "argued strongly" for a design of UK-based ARM - virtually all the powers of the world's smartphones and tablets. (In addition to Apple and its A4 and A5 chips, companies like Texas Instruments, Qualcomm, Marvell and Nvidia making chips based on ARM design).
Later, Apple went out and bought PASemi, who helped create the first high-profile Apple system on a chip, the A4. Apple and then later bought the house Intrinsity ARM design.
Employment and also expressed a complaint that many enthusiasts PC games have been leveled at Intel for many years. "We've been saying for years that its graphics [silicon] suck".
Isaacson also includes a replica of Intel CEO Paul Otellini. "It would make sense for the iPad to use Intel chips. ... The problem is that Apple and Intel could not agree on the price. In addition, they disagreed on who would control the design, "according to the book.
It would be unfair not to note that Intel seems to have gotten the message. More energy efficient Intel Sandy Bridge processors now all the power of Apple MacBook Air laptops. And Apple switched to Intel's graphics silicon into the latest models of MacBook Air and fell Nvidia, whose graphics focused on the chipset had been in previous generations of air.
And Intel is now on a crusade to build energy-efficient chips, exemplified by the creation of a fund of $ 300 million to boost the development of Ultrabooks, which are a new category of thin laptops that use mostly low power consumption of Intel "ULV" (ultra-low voltage) chips.
Intel is also working towards the 2013 debut of a highly efficient power chip called "Haswell," the company is calling a system-on-a-chip, the same kind of highly integrated design that is used on food in ARM smartphones and tablets. Haswell is considered important because it is based on mainstream Intel x86 architecture - the same as his successor Sandy Bridge, Ivy Bridge - not in the least well received Atom processor.
And there was another side to the working relationship with Intel, in particular highly respected former CEO Andy Grove. Isaacson Grove describes as a "mentor" of Jobs.
Rodman & Renshaw analyst Ashok Kumar agrees. "Jobs were very deferential to Andy Grove. Jobs saw it," said Kumar.
In Walter Isaacson's biography, "Steve Jobs", the former CEO of Apple, who died recently, had major problems with Intel as a company and its world-class processors.
Apple changed the design of Intel x86 chips in 2005, when he fell from IBM and Motorola PowerPC processors. And Intel's chips have been pushing the Apple MacBook and Mac exclusively ever since.
But Jobs's biography implies that Intel was not complying with the times. He explains why Apple has chosen Intel chips for the iPhone.
"There were two reasons for not going with them. One of them was that they [the companies] are really slow. They are like a steamer is not very flexible. We used to go very fast. The second is that simply do not want you to teach you all things that could go to sell to our competitors, "Jobs is quoted as saying.
On one level this last statement is quite remarkable. Jobs, of course, was saying that Apple would have to teach largest chipmaker in the world is the way to improve the design of chips. But on the other, it speaks of Achilles' heel of Intel's chips are fast but comparatively inefficient power.
"A high level of performance, Intel is the better," Jobs is quoted in the book. "Build the fastest, if you do not care about power and cost."
Jobs did not stop there. "We try to help Intel, but do not listen much," he said.
The book describes Tony Fadell, Apple's senior vice president, as a tool in moving Apple chip design alternative. He "argued strongly" for a design of UK-based ARM - virtually all the powers of the world's smartphones and tablets. (In addition to Apple and its A4 and A5 chips, companies like Texas Instruments, Qualcomm, Marvell and Nvidia making chips based on ARM design).
Later, Apple went out and bought PASemi, who helped create the first high-profile Apple system on a chip, the A4. Apple and then later bought the house Intrinsity ARM design.
Employment and also expressed a complaint that many enthusiasts PC games have been leveled at Intel for many years. "We've been saying for years that its graphics [silicon] suck".
Isaacson also includes a replica of Intel CEO Paul Otellini. "It would make sense for the iPad to use Intel chips. ... The problem is that Apple and Intel could not agree on the price. In addition, they disagreed on who would control the design, "according to the book.
It would be unfair not to note that Intel seems to have gotten the message. More energy efficient Intel Sandy Bridge processors now all the power of Apple MacBook Air laptops. And Apple switched to Intel's graphics silicon into the latest models of MacBook Air and fell Nvidia, whose graphics focused on the chipset had been in previous generations of air.
And Intel is now on a crusade to build energy-efficient chips, exemplified by the creation of a fund of $ 300 million to boost the development of Ultrabooks, which are a new category of thin laptops that use mostly low power consumption of Intel "ULV" (ultra-low voltage) chips.
Intel is also working towards the 2013 debut of a highly efficient power chip called "Haswell," the company is calling a system-on-a-chip, the same kind of highly integrated design that is used on food in ARM smartphones and tablets. Haswell is considered important because it is based on mainstream Intel x86 architecture - the same as his successor Sandy Bridge, Ivy Bridge - not in the least well received Atom processor.
And there was another side to the working relationship with Intel, in particular highly respected former CEO Andy Grove. Isaacson Grove describes as a "mentor" of Jobs.
Rodman & Renshaw analyst Ashok Kumar agrees. "Jobs were very deferential to Andy Grove. Jobs saw it," said Kumar.
