BlackBerry users around the world experienced a rude shock, like the last few days proved to be very distressing, because disruption of BB services in Europe, the Middle East, Africa, India, Brazil, Chile and Argentina. The outage was caused by a switch failure within the RIM infrastructure. BlackBerry users could not access the web or through email and BBM worse.
After three days of inactivity, the services were restored on Thursday, but due to the backlog will take some time to return to normal. Speaking at a press conference the heads of RIM, Jim Balsillie and Mike Lazaridis, apologized to its 70 million users worldwide and admitted his inability to quickly solve the fault had been frustrating. Balsillie was quoted as saying his approach has been 100 percent on getting the systems in place while adding that the company begins to look for ways to appease customers.
BlackBerry, often referred to as "Crackberry" because of his addiction among users, has been a change in recent years and has legions of consumers around the world. However, the recent loss of data services may limit the reputation of the Canadian manufacturer. This situation has closely followed the death of Steve Jobs that the Internet was flooded with messages such as - Steve Jobs went to heaven and pulled the plug on the BlackBerry, BlackBerry thank you for honoring the death of Steve Jobs with a silence of 3 days, says the iPhone BlackBerry "iWork". On the other side were supporters of BB wallowing in misery. He poured his heart and conveyed their frustration on all available platforms either social blog, or forums.
Some People talked to some BlackBerry users to get their reaction, this is what they had to say -
The feeling seemed to generic service interruption acted as a wake-up call that made them realize how dependent and is used to service people and had become helpless as I felt for its decomposition. Simran Channey, 26-year-old marketing executive from a BlackBerry user for almost two years, was deeply affected. She says: "It gave me sleepless nights because I'm addicted to Twitter on BlackBerry and, often, if not sleep, I surf on my phone." So great was his frustration that even pondered the idea of switching to Apple, but was stopped by monetary concerns. She is not alone, there are many who are addicted to their BBs and connected 24 / 7.
Vidhi Shah, account coordinator, Text 100 and a BB user for the past two years she felt totally disconnected. Vidhi said, "No e-mails, and internet was like being isolated from the world. It's like an addiction to maintain control of your phone. BB recent updates are like news flashes to know what is happening in the world . Therefore, I felt completely out of touch with the people. I kept checking my phone, because I'm so used to it. But it is a bad addiction, so no need to cut back. In fact, being in the profession of PR is important for us to stay connected and is also the best way to keep in touch with friends and family around the world. "
While for some, like Desiree Fernandes 26 years of age account group head with CNBC TV18, who has been using a BlackBerry since 2008, the court acted as a blessing - "affected me a bit, but at the same time, was relieved of the e-mails and forth endlessly. So the break helped me back to the old life and I quite liked the rest. But that said, I do not want to switch to another smart phone, you never know, may have similar problems. "
After three days of inactivity, the services were restored on Thursday, but due to the backlog will take some time to return to normal. Speaking at a press conference the heads of RIM, Jim Balsillie and Mike Lazaridis, apologized to its 70 million users worldwide and admitted his inability to quickly solve the fault had been frustrating. Balsillie was quoted as saying his approach has been 100 percent on getting the systems in place while adding that the company begins to look for ways to appease customers.
Some People talked to some BlackBerry users to get their reaction, this is what they had to say -
The feeling seemed to generic service interruption acted as a wake-up call that made them realize how dependent and is used to service people and had become helpless as I felt for its decomposition. Simran Channey, 26-year-old marketing executive from a BlackBerry user for almost two years, was deeply affected. She says: "It gave me sleepless nights because I'm addicted to Twitter on BlackBerry and, often, if not sleep, I surf on my phone." So great was his frustration that even pondered the idea of switching to Apple, but was stopped by monetary concerns. She is not alone, there are many who are addicted to their BBs and connected 24 / 7.
While for some, like Desiree Fernandes 26 years of age account group head with CNBC TV18, who has been using a BlackBerry since 2008, the court acted as a blessing - "affected me a bit, but at the same time, was relieved of the e-mails and forth endlessly. So the break helped me back to the old life and I quite liked the rest. But that said, I do not want to switch to another smart phone, you never know, may have similar problems. "
